MOCA Roundtable

Staying Grounded When Sales Feel Slow

MOCA Roundtables are shared resources that represent the collective wisdom of our community and invite you to explore real, experience-based insights from business owners who have been there.

This Roundtable discussion is about navigating the slower seasons of business without losing your sense of peace or direction. We talk about how to move through money anxiety and find calm during financial pressure without falling into panic or reactive decision-making.

The Conversation

This Roundtable began with a conversation between Jess Hershey and Erin Gray about staying grounded when sales feel slow. Together, they explored the emotional side of money, the natural seasons of business, and how to move through financial pressure without falling into reactive patterns. Inside the video:

3:46 – The Law of Rhythm in Business 
It’s important to recognize the natural cycles of business. As a business owners, you need to expect and accept the natural ups and downs instead of viewing slow periods as failure. In fact, the slow seasons can be seen as opportunities. Instead of panicking, use slower times to reflect, recalibrate, and recommit to what’s working.

10:56 – Recognizing Fear-Based Decision-Making. 
Develop tools to calm your nervous system before making decisions. When financial pressure rises, it’s easy to fall into panic and reactive decision-making. Create a personal toolkit of simple practices like deep breathing, stepping outside, journaling, or going for a walk that help you slow down, settle your nervous system, and approach decisions from a more grounded state.

19:47 – Building a New Relationship with Money.
Start paying attention to how you talk about money. It often reflects how you see yourself. Try reframing money as a relationship, not a resource to control. When you shift from scarcity to trust, things begin to feel lighter. One small but powerful way to start is by finding moments to enjoy money again, even in simple ways like buying yourself a coffee or celebrating a small win. It’s not about spending more, it’s about shifting the energy.

24:38 – How Human Design Can Help You Build Financial Ease. 
Erin shares how understanding your Human Design can help you make decisions that are more aligned and less stressful. Instead of following generic strategies, Human Design invites you to trust your natural way of processing and acting. When you stop forcing decisions and start following your intuition, you create more ease, clarity, and ultimately, more peace in your financial life.

36:00 – The Power of Community in Staying Grounded.
Having honest conversations with other business owners can ease the pressure of slow seasons. When you hear that others are facing similar challenges, it becomes easier to let go of the fear that something is wrong with you or your business. Community reminds us that we’re not alone and that connection itself can be a powerful antidote to money anxiety.

Community Insights

Members of the MOCA Community joined the conversation, sharing their own experiences and advice for navigating slow seasons in business. These insights represent the real, lived wisdom of entrepreneurs who have been through it and found ways to stay grounded, even when things feel uncertain.

The troughs in business can be helpful if we let them. They give us space to reflect, ask what’s working, and figure out what we really want.

– Erin Gray

Money wants to support us, but we talk to it like it’s never enough. Why would money want to hang out with us when that’s the energy we bring to it?

– Erin Gray

If we don’t expect the ups and downs, every time things slow down, we panic instead of seeing it as a natural part of the cycle.

– Jess Hershey

If we don’t expect the ups and downs, every time things slow down, we panic instead of seeing it as a natural part of the cycle.

– Jess Hershey

Resources

We asked our community to share their favorite resources related to staying grounded when sales feel slow. We hope you find them helpful!