A gathering place for people who want to build a business that works for their life.
We see you over there.
Bright-eyed and full of passion, doing your best to create something aligned and sustainable. But you’re working within a culture that encourages hustle and one-size-fits-all formulas. That’s not exactly a breeding ground for intentionality. In fact, it’s enough to nudge almost anyone off their path and send them running towards someone else’s version of success.
That’s why we’re here. To remind you that you get to define your own version of success. To help you build more flexibility, stability, and joy into your work. And most importantly, to make sure you don’t have to do it all alone.
Imagine what’s possible
When we all come together.
Our Community
After years of supporting business owners, we’ve learned how meaningful it is to have opportunities for connection, visibility, and support.
Our community is a way to stay connected with intentional business owners who love their work, love their life, and are determined to have both. When we come together, we create our own culture. One that values thoughtful decision-making, meaningful relationships, and businesses that fit the lives we want to live.
Built for real life
Our community is designed to be simple. No fluff, and no pressure to participate. Because we’re business owners too, and we get it.
Our goal is to facilitate thoughtful conversations and real connections. We want this to be a calm, supportive place you can call on throughout the ups and downs of building a business.
We’re returning to what community has always been: people coming together around what matters.
Intentional business owners, just like you.
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Meet Jess
Jess Hershey is the founder of moca. Her focus is on helping people love their work again by creating something sustainable and aligned with their values. With over a decade of experience guiding business owners through growth and transition, Jess believes entrepreneurship should make room for the messiness of being human. She encourages people to build slower and with more intention, bringing joy back into their work and their life.