MOCA Roundtable

Finding Joy and Connection in Social Media

MOCA Roundtables are shared resources that represent the collective wisdom of our community and invite you to explore real, experience-based insights from business owners who have been there.

This Roundtable discussion is about reframing your relationship with social media. They talk about how to show up authentically, finding joy and connection in social media content, and build a sustainable, human-centered presence online. 

The Conversation

This Roundtable began with a conversation between Jess Hershey and Olivia Yokubonis about approaching social media with more authenticity, creativity, and ease. They talk about how to rediscover joy in content creation, show up in a way that feels true to who you are, and create a social presence without burnout. Inside the video: 

10:15 – What It Really Means to Show Up Authentically.
You don’t have to share everything to be authentic. Showing up authentically doesn’t mean opening up every part of your personal life, it means choosing what feels comfortable and true to you. Share the parts of your story that light you up and create space for connection, not oversharing.

22:40 – Finding Joy in Social Media Again. 
Find joy by working with your natural creativity. Content creation becomes easier and more fulfilling when you work with your natural energy and creativity, not against it. If an idea excites you, take action in that moment before the spark fades.

32:46 – Capture the Moment: Work with Your Natural Creativity.
Your energy is important. People connect with your excitement and enthusiasm, not the polish of a perfectly edited post. Stop overthinking it and capture moments when inspiration strikes, even if things aren’t perfectly staged. Your energy is what makes your content something that a potential client will connect with.

39:43 – Simplifying Your Content Process.
Simplify your strategy and repurpose what you already have. You don’t need to constantly create new ideas. Look back at the content you’ve already created and find ways to reuse it. Repurposing allows you to show up consistently without burning out. But also, you only need to show up on the platforms that feel good to you. If you’re not enjoying where you’re posting, you won’t stick with it. Lean into the platforms that spark your curiosity and excitement, and let go of the pressure to be everywhere at once.

47:34 – Shift Your Mindset and Let Go of Perfection.
The goal isn’t to impress people, it’s to create human-to-human connection. If it’s to the detriment of your mindset, it’s not worth it.

Community Insights

Members of the MOCA Community joined the conversation, sharing their own experiences and advice for finding joy and connection in social media. These insights represent the real, lived wisdom of entrepreneurs who have been struggled with social media and found ways to show up authentically and aligned in a noisy world.

Prioritize capturing the moment over perfect lighting or a perfect script – your energy is what people will connect with.

– Olivia Yokubonis

If you’re feeling overwhelmed, choose the platforms that bring you joy. You’ll show up better and stick with it longer.

– Olivia Yokubonis

If it’s to the detriment of your mindset, it’s not worth it. Take care of yourself first—your audience will feel the difference.

– Olivia Yokubonis 

You’re not trying to reach the masses. You’re trying to connect with the right person—the one who actually needs what you offer.

– Jess Hershey 

Content creation is so much easier and more efficient when I’m working with my natural energy instead of forcing it.

– Jess Hershey 

Resources

We asked our community to share their favorite resources related to finding joy and connection in social media. We hope you find them helpful!